新媒体环境下中医健康管理知识的传播效果及社会认同构建 |
| 贵州中医药大学时珍学院，贵州贵阳，550200 |
| 摘要：本文探讨新媒体环境下中医健康管理知识的传播效果及其对社会认同构建的影响。新媒体的发展为中医健康知识的广泛传播提供了多样化渠道，同时也带来了信息碎片化与可信度参差等挑战。文章从传播现状、效果评估、社会认同机制及当前问题等方面展开分析，并提出科学性提升、形式创新与认同强化等策略，以促进中医健康知识的有效传播与社会认同的稳步形成。 |
| 关健词：新媒体；中医健康管理；知识传播；社会认同；传播效果 |
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| The dissemination effect of Traditional Chinese Medicine health management knowledge and the construction of social recognition in the context of new media |
| Hanhua Wang |
| Shizhen College of Guizhou University of Traditional Medicine，Guiyang Guizhou 550200 , China |
| Abstract: This article explores the dissemination effects of Traditional Chinese Medicine (TCM) health management knowledge in the context of the new media environment and its impact on the construction of social identity. The development of new media has provided diversified channels for the widespread dissemination of TCM health knowledge, while also bringing about challenges such as information fragmentation and uneven credibility. From the perspectives of the current dissemination status, effect evaluation, social identity mechanism and existing problems, this paper conducts an analysis and proposes strategies including enhancing scientificity,innovating forms and strengthening identity, so as to promote the effective dissemination of TCM health knowledge and the steady formation of social identity. |
| Keywords：New Media, Traditional Chinese Medicine Health Management, Knowledge Dissemination, Social Recognition,Communication Effect |
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