The dissemination effect of Traditional Chinese Medicine health management knowledge and the construction of social recognition in the context of new media
Hanhua Wang
Shizhen College of Guizhou University of Traditional Medicine,Guiyang Guizhou 550200 , China
Abstract: This article explores the dissemination effects of Traditional Chinese Medicine (TCM) health management knowledge in the context of the new media environment and its impact on the construction of social identity. The development of new media has provided diversified channels for the widespread dissemination of TCM health knowledge, while also bringing about challenges such as information fragmentation and uneven credibility. From the perspectives of the current dissemination status, effect evaluation, social identity mechanism and existing problems, this paper conducts an analysis and proposes strategies including enhancing scientificity,innovating forms and strengthening identity, so as to promote the effective dissemination of TCM health knowledge and the steady formation of social identity.
Keywords : New Media, Traditional Chinese Medicine Health Management, Knowledge Dissemination, Social Recognition,Communication Effect
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